Nowadays, changing the logo design for special occasions and festivals has become a fast trend among the companies. This fashion style is not just followed by renowned brands or FMCGs but also search engines and blogs. Leading search engines like Yahoo and Google have become the trend setters of this craze of changing the logo for every holiday, festival and occasion.
Some of the companies are resistant to make any changes in their logo design as they feel that it may have an impact on the image of the company. As a logo design is the identity of a company in market, the customers feel connected to the brand through it and vice versa.
Making seasonal changes to the logo design can have both pros and cons. Here are some of them
Pros
- A seasonal change in the logo design gives an approachable feeling to the customers and makes them happy.
- A seasonal logo reflects the mood, spirit and feelings of a particular occasion or season and helps in connecting the customers with the brand.
- A seasonal change in the custom logo design makes the customers aware about a sale, offer or discount related to that particular season.
Cons
- Sometimes, it becomes difficult to convey the right message of the brand with the help of an altered logo design.
- An altered logo design may receive a negative feedback from the audiences.
- Changing the logo design too frequently may have an impact on the brand identity as it shows that the brand is unstable.
- If your logo is alerted by an unprofessional logo design company your customers will not like it.
While making seasonal changes in the logo design of your company make sure that the logo design services you hire are of a professional and experienced logo design company. The changes in the logo design must not look unprofessional. LogoChefs is one the leading logo design companies that offers a wide range of logo design services.
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