Tuesday, February 23, 2010

Logo - Sign Of Professionalism

Logo is the face of the company. It represents the personality and character of a company. Logo communicates the favorable and enduring message of the company to the customers. It displays the professional image of the organization. Logo is considered as the trademark of the company and is not only used for identification of products and services but also as a branding tool. So your logo should be designed such that it can have a long lasting impression on the customers mind. You must study the market trends before designing the logo. You must also study the trademarks of your competitors to make your logo more effective. Logo depicts the professionalism of the company so logo design should be very simple and unique to make you stand apart from your competitors.

You can either hire a logo designer or can use any logo design software for getting your logo designed.

Wednesday, February 17, 2010

Brochures - Representative of Your Company

With the improvement in technology and increase in number of online business, the chances of staying in the market for long has decreased and competition has increased. So in such circumstances you need to market your services in an exclusive way and have to represent yourself in a very unique manner. Brochures are the best way to do so. Brochures are the representative of your company. Brochures convey the vision of the company along with their way of working.

Creating unique and attractive brochures is the best way to capturing the customers attention. LogoChefs provides the best brochure designing services that can help your business grab the potential customers. We have credible experience in designing brochures and website logo design.

Monday, February 1, 2010

Logo And Its Types

Logo is the graphical identity that represents the image of the organization. It acts as a face of the company. Logo is the integral part of the advertisement that displays the name and brand of particular company. It act as the influential marketing tool for displaying the motive of the company.
Logos are categorized into four types: Text, Symbol, Combinational and Illustrative.

Text Logos are those that deals with the company's name. This type of logo design includes graphic elements like lines, boxes, borders etc. This type of logo is suitable for the companies whose business name is made up of many words that cannot be easily abbreviated.

Symbol Logos are those that contain the graphics that represent the image of the company or product. This type of logo does not contain the letters or words rather they contain the images and shapes. Symbolic logo is the best solution for those companies who are well established and want to replicate their logo in various media as a synonyms to their brand.

Combinational Logos are those that combine both symbol and company name. This type of logo is suitable for those who are just beginners as they have to create their brand identity. These types of logos are visual and self explanatory.

Illustrative Logos are more detailed and complex than combinational logos. They are the pictorial representation of the company. These type of logo helps make a long lasting impression of the company on potential clients.