Simplicity - Key Factor Behind Well Designed Logo

It is very common saying that 'Simplicity is the best policy'. When anything is expressed in simplest way then it becomes very easy to grasp. Same is the thing with logo designing. Simple logo design is better recognized than the complex one. People can remember the simple and sophisticated logo for long. Logo with multiple colors and text makes logo complicated. We pass by many logos and banners day by day. But how many of them leave impact on our mind or from how many of them we really get impressed?. Visibility matters a lot and most of the logos fail to strike our mind just because of complexity and excess use of colors. Simplicity is the key factor behind every successful logo design. The basic aim of logo is to attract the customers mind and leave an impact on their minds so that they can remember it for long. So only neat graphics can work for this. You must stick to simple color, style and fonts for your logo design.