Logo is the graphical identity that represents the image of the organization. It acts as a face of the company. Logo is the integral part of the advertisement that displays the name and brand of particular company. It act as the influential marketing tool for displaying the motive of the company.
Logos are categorized into four types: Text, Symbol, Combinational and Illustrative.
Text Logos are those that deals with the company's name. This type of logo design includes graphic elements like lines, boxes, borders etc. This type of logo is suitable for the companies whose business name is made up of many words that cannot be easily abbreviated.
Symbol Logos are those that contain the graphics that represent the image of the company or product. This type of logo does not contain the letters or words rather they contain the images and shapes. Symbolic logo is the best solution for those companies who are well established and want to replicate their logo in various media as a synonyms to their brand.
Combinational Logos are those that combine both symbol and company name. This type of logo is suitable for those who are just beginners as they have to create their brand identity. These types of logos are visual and self explanatory.
Illustrative Logos are more detailed and complex than combinational logos. They are the pictorial representation of the company. These type of logo helps make a long lasting impression of the company on potential clients.
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